For thousands of years Indians used a twig from the Neem Tree to prevent decay and gingivitis (gum infection) and today they have incorporated those benefits into the Neem Toothpaste. It is manufactured in India and contains Neem. Other components of the toothpaste include Menthol, Peppermint as a mouth freshener, antibacterial Spearmint, antiseptic Clove Oil, methyl salysalate as astringent (helps to tighten gums making them strong enough to resist inflammation) and as well as Irish Moss (to make it creamy) Contains 1000 ppm max. of fluoride when packed. Sensitivity to the mouth: Almost normal pH. You’ll love its mild, gentle flavour and is suitable for all the family.